Press Release Spring 2010

Press Release, January 2010

Kerry Flowers, the man behind Kerry Hotels, launched the “new and improved” enterprise genre hotels. The collection of three-, four-, and five-star boutique hotels marks Kerry’s re-entry into the hotel business after a 2 year hiatus.

The outgoing and effusive Flowers is well known in the boutique lifestyle travel industry for his marketing genius and Kerry Camp – bootcamp sales training for superstar sales. This “camp” is for individuals who desire to improve their skills and learn new techniques in sales, marketing, business development and revenue management. Kerry Camp takes a holistic approach infusing mind and body with the sales process. “A happy well rounded individual is just better at sales!” Flowers says.

genre hotels represents eighteen properties in eleven US cities plus London and Cabo San Lucas, with a goal of 45 total members worldwide. Portland, Oregon’s favorite boutique hotel, The Jupiter, is a member of genre hotels. Classified as a three-star hotel, the Jupiter is part of the genre REDD collection: Radically Extra-affordable, Definitely Different.

Boutique, or “genre”, hotels are enjoying popularity among travelers because they often provide quirky details and smaller prices without sacrificing plush amenities and world-class service. genre hotels strive to meet these expectations with stellar design, green practices and affordability for both business and leisure travelers.

genre hotels offers a different kind of representation and marketing to it’s member hotels. Strength in numbers is one of it’s strategies during the current economic market. Each “genre” property agrees to cross promote and cross sell genre hotels and individual member properties via joint sales calls, sales blitzes, distribution of brochures, email marketing, website and email signature links, and account lead referrals. Using the power of many to negotiate hotel vendor relationships is another way member hotels can take advantage of the alliance.

The annual GEM – Genre Energy Meeting – is an annual gathering of member sales teams to bond and get to know one another, making cross selling and cross marketing easier. The exchange of ideas from sales to cost-savings ideas on monthly conference calls is invaluable to the membership.

genre hotels growing a “VIP” line of services – limousines, chartered yachts, private jets, and luxury rental cars – to compliment it’s existing hotels. Currently representing Airline Assistance – a unique program that meets travelers curbside and ushers them through security, to the VIP lounges, and onto the plane taking some of the hassle out of checking a bag or getting through security. In addition in July 2010, it will launch a private label GDS chain code, “GQ” for travel professional access. “GQ” quantifies a hotel or a traveler’s “genre quotient” or type of artistic, architectural or design style.

genre hotels | what’s your style?

This is our collection of 4 and 5 star hotels. Contemporary or classic in styling, they are all modern hotels with all of the amenities to cater to both business and leisure travelers. Fabulous!

genre REDD | Radically Extra-affordable, Definitely Different

This is our collection of 3 star, more moderate hotels. Again, contemporary or classic in decor with all the utility of a modern hotel in a more economical package. Think moderate hotel features and price with 5 star service and staff. A unique experience that won’t break the bank. Makes you smile, doesn’t it?

genre VIP | are you being served?

This is our developing collection of services to include limousines, yacht charter, private jets, and rental cars. Need help at the airport or a private jet to get you there? A town car to deliver you to your final destination? A fantastic rental car without the car rental hassle? Impressive!

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